The Ultimate Living
In September 2008, the Porsche Carrera Cup Asia made its debut in Singapore as a support race at the first FORMULA 1™ SingTel Singapore Grand Prix. To mark this historic event SC Global Developments partnered Porsche as the official real estate partner for the series and title sponsor for the Singapore event, which was renamed the Porsche SC Global Carrera Cup Asia - Singapore Event.
The partnership with Porsche is a natural extension of SC Global’s mantra of the ultimate living and comes as a result of shared core values in exceptional design, innovation, ultimate performance, excellence and success recognized in both Porsche and the sport.
Heralded around the world as one of the best international sporting events, the race weekend is a sensational platform to showcase Singapore to the world. Not only has it set new standards in the sporting area, it has exemplified Singapore as one of the best cities in the world to live.
Following the success of the inaugural Porsche SC Global Carrera Cup – Singapore 2008, the Group has continued the partnership each year through to 2013. To strengthen SC Global’s involvement in the Cup and increase exposure and brand visibility, the Group formed SC Global Racing and fielded an entry in the entire 2008 series, whilst in subsequent years, the team focused purely on its home race in Singapore.